Who we are
Martech Journey, (“Martech Journey L.L.C Limited Liability Company”, “مار تك للحلول الرقمية – شركة ذات مسؤولية محدودة” “we”, “us” or “our”) is an education and events group covering marketing & technology.
MarTech Alliance is committed to respecting the privacy of every person who visits, registers with or subscribes to our website, events and other products or services. Martech Journey is the primary data controller of personal data collected through this website or that we may collect in different ways as described in this Privacy Notice. If you are contacted by our other group companies, they will also be controllers of your personal data. This means that they are responsible for how your personal data is used, just as we are. You may contact any of these companies directly, or you can contact Martech Journey by emailing info@martechjourney
Our Approach to Your Privacy
This Privacy Notice outlines the information we may collect about you in relation to your use of our products and services (“personal data”). It also explains the legal rights that you have in relation to your data and how you may exercise these rights.
We will process your data for the following lawful purposes: with your consent; to fulfil our obligations to you; and where there is a legitimate interest to do so.
When possible, we rely on your consent to use your data for the purposes described in this Privacy Notice. We also process personal data to fulfil our contractual obligations to you, for example, when you register for any of our services, subscribe to our newsletters, sign-up for an event or purchase a product from us, we will need to process some of your personal data. This will also include details of the person/people responsible for payment (if different).
We may determine that processing your personal data serves both of our legitimate interests. This is the case in relation to many of our sales, marketing, advertising activities, research, customer surveys, described in this Privacy Notice. These activities allow us to better understand your requirements, which in turn enables us to provide you with a better service. We review the bases for our processing decisions carefully and you can object to these activities at any time (see the “Your Rights” section of this Privacy Notice).
What Personal Data We Collect & Why
Our primary goal in collecting personal data from you is to give you a relevant customized experience of our products and services.
3rd party platforms – event ticketing, website & online form sign ups, webinar, payment platforms, etc.
We may ask you to provide your name, address, email address and telephone number, and details relevant to your occupation or employer. If you sign up to one of our products or services or download content, we will also ask for payment details. We use our website CMS/forms and 3rd party event, webinar, ticketing, platforms to process details. Credit/debit card payments are processed using a third-party supplier and we do not retain the credit card data (see the Third Party Sites of this Privacy Notice). Address details may be shared with third party service providers engaged by us for order fulfilment, delivery and payment collection. This personal data is used by us to complete subscription requests.
Events – dinners, breakfasts, virtual events, in-person festivals, parties, awards, webinars etc.
If you have registered for an ‘event’ we may collect personal data including: name, job title, company, address, telephone number, email. This information is necessary so that we can complete your registration for the event and provide you with relevant event materials. We may also provide delegate details (e.g. name, email, phone number) to event sponsors/exhibitors to facilitate business-to-business communications before, during or post event. Sponsors/exhibitors may contact you for their own advertising and marketing purposes.
Advertising & Marketing
We use the personal data you provide us and which we collect from you to inform you about similar products and services which we provide. We may send you marketing communications that are sponsored by our partners and which are targeted to your interests based on information you have provided us such as job title, employer and/or industry. We will not share your personal data with any third parties for their own marketing purposes unless you have provided your consent.
The personal data we may use for advertising and marketing purposes includes your name, email address, job title, phone number, company name/employer, geo location, postal address and data collected using cookies and other similar technology.
Marketing materials are sent electronically, by post and we may occasionally call you. You can opt out from receiving such materials at any time.
Online Targeted Advertising
We use targeted advertising on our websites to display advertisements that are relevant to what we believe are your interests. In order to deliver relevant advertisements, we use third parties to deliver cookies that collect information about your IP address and how you interact with our sites (e.g. browsing information, which articles you have read etc.). This data is used by third parties to determine which advertisements may be of interest to you.
We may also share your personal data with third parties to deliver targeted advertising to you on other websites (e.g. Twitter Tailored Audiences, Facebook Custom Audiences, Adroll retargeting). This could include your email address, cookie data, and information obtained from third parties. Third party cookies may also be used to enable us to target advertisements to you on other websites that you visit.
Lead Generation
We occasionally use the services of trusted third parties in order to ensure that the personal data we use for advertising and marketing purposes is accurate and up to date. To do this, we transfer personal data of individual leads (such as name, email, job title, location, and phone number) to these third parties who conduct research to verify the data – primarily against public information. We also use algorithmic software technology to help us improve the quality and relevance of marketing activities. The personal data analyzed by the software includes email address, phone number, job title, address, purchase history and account information. This allows us to provide meaningful offers that are relevant to your specific profile.
Market Research, Surveys & Customer Feedback
We want to understand the needs of our readers and customers. We may therefore use the information you provide us with – including your name and contact details – to contact you to request your feedback, or to participate in our customer and market research.
Business or Asset Sale
If we sell a business or assets, we may need to disclose your personal data to the prospective buyer of such business or assets. If the Martech Journey is sold or sells our assets or is acquired by a third party, then personal data about our customers will be acquired by that third party. A transfer of your personal data in these circumstances would be necessary so that the services you have contracted for can still be delivered, or so that you can continue to enjoy the benefits of our free products and services. You will receive notice if a new controller assumes responsibility for your personal data.
Additional Third-Party Disclosures
We may disclose your personal data to other third parties in the following situations:
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- To third party partners who help us by providing services such as technology, marketing, advisory or other services. These third parties only receive encrypted data and may only process personal data to provide those services to us.
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- Where we are required by law or regulation to do so. In each case we will seek, where practicable, to minimize the amount of data that is disclosed.
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- If required to protect the rights and interests of other users and/or Martech Journey and its affiliates (including our employees, agents and contractors), or as otherwise set out in our Terms of Service. This may include exchanging information with other companies and organizations for the purposes of fraud protection.
Email, website, and event tracking
We may include small pixel tags (small image files) within the emails we send you in order to determine whether our emails are opened and/or whether the hyperlinks inside our emails are clicked through. We may also collect browser, location and the device used to engage with our email communications. We may also track your interactions at in-person or online events based on badge scanning and virtual event/webinar platform tracking functionality such as sessions attended, duration of attendance, etc. We may also track the website interactions you have such as pages viewed, duration of session, etc. This information allows us to better understand whether we are meeting our users’ needs and how we can improve our communications. You can opt out of receiving our direct marketing emails either by following the instructions in each email, or by contacting us (see the “Who We Are” section of this Privacy Notice).
Retention Periods
We have a data retention policy that ensures we don’t use or store your personal data for longer than necessary. We consider the following issues to determine retention periods:
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- Guidance from the UK Information Commissioner or other regulatory agency, or industry best practice recommendations.
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- The business rationale for collection and expiry of the purpose for which personal data was collected.
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- Our ongoing ability to ensure the accuracy of the data; and
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- Legal and regulatory requirements
We may occasionally need to keep personal data for either shorter or longer periods than specified in our retention policy. In such circumstances, application of the retention period to the data will be suspended. The suspension of an applicable retention period will be carried out in a manner that respects the rights and interests of all persons concerned.
How You Can Set Your Data & Privacy Preferences
You can use the unsubscribe link on any of our marketing emails or by emailing info@martechalliance.com.
Your Rights
You have certain rights in relation to your personal data which include the following:
Access & Portability
You may request access to any personal data of yours for which Martech Journey is responsible as controller. Unless there are legal or regulatory reasons for not doing so, we will confirm whether we process any of your personal data and if we do, we will provide you with the following information: the purposes of the processing, the categories of personal data, any recipients of your personal data, the applicable retention period, and the data source. Copies of your personal data will be made available to you in a structured, machine-readable format.
You may also request that we transfer the personal data that you have submitted to us, to another controller, where it is technically feasible for us to do so.
If you have consented to our processing of your personal data, or if we are processing your personal data to fulfil our contractual obligations to you, then you can submit a request that we transfer your personal data to another data controller.
Rectification, Restriction, Objection
You have the right to request that Martech Journey rectify any errors in the personal data that we process. In some circumstances, you may also be able to ask for the erasure of personal data, and/or request that the processing of your personal data be restricted. You may also object to the processing of your personal data for sales or marketing purposes.
How to Exercise Your Rights
To exercise any of these rights, please contact us by post or email at the following addresses:
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- Address: Martech Journey, Maadi, Cairo, Egypt
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- Email: info@martechjourney.com
We may need to check your identity prior to processing a request. Martech Journey will do our best to respond to any questions and address any of your concerns. You are also able to register any complaints regarding the processing of your personal data directly with the UK Information Commissioner.
Protecting Your Data
Martech Journey is committed to keeping your personal data secure and we will take appropriate technical and organizational measures to protect your personal data from loss, unauthorized use, disclosure, or destruction. Although we do our best to protect your personal data, we cannot guarantee that any transmission of data is without risk. We have therefore implemented information security policies and rules, staff training on information security, and technical measures to ensure the integrity of data that we have under our control.
All our employees, contractors, and data processors (i.e. those third parties that process personal data on our behalf) are required to keep such data confidential and not to use it for any purpose other than the performance of services we have requested.
Third Party Sites
Our site may contain links to other websites – including, for example, providers of payment processing services. Martech Journey is not responsible for the privacy and data collection practices of third-party sites and we therefore recommend that you review the privacy policies and terms of service of each site you visit.
Changes to this Privacy Statement
We will occasionally update this Privacy Statement to reflect new legislation or industry practice, group company changes and customer feedback. We encourage you to review this Privacy Statement periodically to be informed of how we are protecting your personal data.
By booking for an event via these channels, you consent to the collection, retention, and use of your personal information in accordance with the terms of this policy.
Collection of information
We collect information about you when you register to attend online or physical events.
How we will use your information
The information you provide will be used to process your booking. All marketing communications will incorporate a link enabling you to opt out of receiving further communications.
Cookie Policy of martechjourney.com
This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.
For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of this Application and delivery of the Service
This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Third-party Trackers
Tag Management
Other activities involving the use of Trackers
Experience
This Application uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
Measurement
This Application uses Trackers to measure traffic and analyze User behavior to improve the Service.
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
Cairo, Egypt
Owner contact email: info@martechjourney.com
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.